Nike x Nocta: Drake

The long-awaited collaboration between Nike and Drake has finally dropped. Drake now has his own division within the company, known as Nocta.

Drake has stated that this range is for, “the type who are on the road all day, all night – the grinders, the hard workers – trying to accomplish their goals and taking no short cuts.”

Speaking to GQ about the reason behind the collaboration, Drake spoke about how big Nike was when he was growing up, pointedly stating, “it didn’t mean anything unless it had a swoosh.”

On Nike’s news page, the rapper said of the designs, “whether you are in Toronto, London or Paris, there’s this uniform look – Nike Tech Fleece, the gloves, the hat – and it has a real team feel. I wanted to take a piece of that culture that I grew up with… With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.”

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Editor's Favourites from NOCTA:

"It didn't mean anything unless it had a swoosh" - Drake

Sunset Puffers

The Sunset Puffers are our top pick from this collection; their retail price on the Nocta website is $400 (the equivalent of £305.57, at time of writing), they have been reselling online for £500 to £1,000. Sunset Puffers are available in yellow and black.

Hot Step Trainers

The retail price for these shoes on the Nocta website is $180 (the equivalent of £137.51, at time of writing), they have been reselling online for as little as £144 to over £500. The Hot Step Trainers are available in white and black.

Diligent Tech Vest

The retail price for the vest on the Nocta website is $300 (the equivalent of £229.18, at time of writing), they have been reselling online for £200 to £400.

Deep Pockets Cargo Hoodie

The retail price for this hoodie on the Nocta website is $150 (the equivalent of £114.59, at time of writing), they have been reselling online for £100 to £300.

City Club Half Zip Percy Jacket

The retail price for the jacket on the Nocta website is $400 (the equivalent of £305.57, at time of writing), they have been reselling online for £200 to £500.

Official Hooded Sweatshirt CS in Navy

The retail price for the jacket on the Nocta website is $120 (the equivalent of £91.67, at time of writing), they have been reselling online for £100 to £300. The hoodies come in navy and grey (but similar Nocta hoodies are available in yellow with black piping and black with yellow piping).

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Sources

DESTEFANO, Mike. 2022. “A Timeline of Drake’s History with Nike.” Complex [online]. Available at: https://www.complex.com/style/drake-nike-collaboration-timeline/ [accessed 9 Mar 2022]. HEAT CHECK. 2020. “INTRODUCING: NOCTA.” BSTN Chronicles [online]. Available at: https://www.bstn.com/chronicles/introducing-nocta/ [accessed 9 Mar 2022]. HIGHXTAR. 2020. “Date, Price and Apparel from Drake X Nike = NOCTA.” HIGHXTAR. [online]. Available at: https://highxtar.com/date-price-and-drakes-apparel-x-nike-nocta/?lang=en [accessed 9 Mar 2022]. MAOUI, Zak. 2020. “Introducing Nocta, Drake’s Nike Line.” British GQ [online]. Available at: https://www.gq-magazine.co.uk/fashion/article/nike-drake-nocta [accessed 9 Mar 2022]. MAOUI, Zak. 2022. “Drake’s Nike Nocta Hot Step Sneakers Can Finally Be Yours Today.” British GQ [online]. Available at: https://www.gq-magazine.co.uk/fashion/article/drake-nike-collab?utm_source=canva&utm_medium=iframely [accessed 9 Mar 2022]. NIKE NEWS. 2020. “Drake Unpacks the NOCTA Ethos.” Nike News [online]. Available at: https://news.nike.com/news/drake-nocta. NOCTA. 2022. “NOCTA.” www.nocta.com [online]. Available at: https://www.nocta.com/collections/shop-all [accessed 9 Mar 2022]. NSS. 2021. “The Second Drop of Drake’s Nike X Nocta Collection.” nss magazine [online]. Available at: https://www.nssmag.com/en/article/24882 [accessed 9 Mar 2022]. SANTIAGO, Elliot. 2021. “Drake and Nike Unveil New NOCTA ‘Cardinal Stock’ Capsule.” HYPEBEAST [online]. Available at: https://hypebeast.com/2021/5/drake-nike-nocta-cardinal-stock-collection-release-info [accessed 9 Mar 2022]. SAWYER, Jonathan. 2020. “Drake X Nike NOCTA Collection: Official Images & Release Info.” Highsnobiety [online]. Available at: https://www.highsnobiety.com/p/drake-nike-nocta-collection-release-date-price/ [accessed 9 Mar 2022].